Lemon

The starting point

Lemon is a mobile learning platform (LMS) for companies. The offering had evolved – but the existing website and positioning no longer reflected it clearly. What was missing was a sharp core message explaining what makes Lemon special.

The core idea

The thread I set for both website and business model: "Your learning platform. And your own app." The platform runs under the client's name and design – as their own app in the store, in the browser and offline. A tool becomes each company's own branded learning app.

What I did

I co-developed the new business model and rebuilt the website from scratch – structure, messaging and design. From the home page to industry and feature pages, with an interactive prototype that shows the branded app being assembled step by step.

The result

A website that explains the offering in a single sentence: a full learning platform that sits in the store under the client's own name. The proposition is now tangible – from the first scroll to the demo request.